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Digital Marketing

01 DIGITAL MARKETING PROJECTS

GOOGLE ANALYTICS PROFICIENCY

Project Deliverables

  1. Identify three key audience segments; including demographics, behaviors and interests using the Google Audience report.

  2. Use Google Acquisition reports to identify three channels and/or mediums that perform best for the brand.

  3. Identify pages that load slower than the site average using the Google Page Timings report. Include: a. factors that can cause slow loading b. tools/tests used to find the true cause of poor loading c. remedies to rectify slow loading time.

  4. Use the Google Campaign Sources report to determine the top three campaigns based on registrations.

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CUSTOMER LOYALTY PROGRAM

Project Deliverables

  1. Business overview of the Alamo Drafthouse Cinema

  2. Customer loyalty program including program details and touchpoints for the Alamo Drafthouse Cinema

  3. Audience analysis including demographics and persona profiles

  4. Competitive analysis including business and program similarities, differences and services

  5. Digital channel mix 

  6. KPIs with tracking information

  7. Search campaign including keyword research, campaign structure and built out Google ads

  8. Mock-ups for each channel 

  9. Landing page with program details, benefits and sign-up information

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SEO AUDIT

Project Deliverables

  1. Keyword strategy tactics to improve SERP placement.

  2. Content optimization recommendations (including copy, images and links) to help the site become more valuable, current, engaging & comprehensive.

  3. Recommendations including: search engine listings that encourage users to click through and technical improvements, that include specifics about optimizing search engine crawlability.

  4. Content ideas that will yield more engagement from target audience segments. 

  5. Internal linking plan with logical links between related topics, making it easier for a crawler to discern relationships between different pages. 

  6. Improve website performance recommendations.

  7. Backlink strategy detailing the analysis process, keywords of focus and website backlink requests. 

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MARKETING CAMPAIGN ANALYSIS

Website Design

Project Deliverables

  1. Business objective(s)

  2. Campaign objective

  3. Target audience

  4. Customer persona

  5. Competitive analysis

  6. Digital marketing technologies and channels used

  7. Campaign performance

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© 2021 by Courtney Ash

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